Serving Oakland, San Leandro , San Lorenzo, Castro Valley, Hayward - and the surrounding areas

Pricing Techniques

You can ask any price you want for your house. But your house won't sell until you find a buyer who agrees that it's worth the price you're willing to accept. Smart sellers know that although only one person sets a price, two people -- a seller and a buyer -- make a sale.

Adverse factors outside your control (such as a lot of houses on the market, high mortgage interest rates, or dismal consumer confidence) may negatively affect your sale price. Even so, you don't have to passively let the real estate gods crush you -- quite the contrary. Here are proven ideas you can use to create demand for your house no matter how poor prevailing market conditions are.

Side Bar: 

• There is no "exact price" for real estate.

• I don't tell you what I think your home is "worth."

• The market determines value--together we determine the price.

• You determine the price based on the factors you control:

  • Condition of your property

  • Ease of showing (the harder it is to show, the harder it is to sell)

  • Financing incentives 

An agent has NO control over the market, only the marketing plan (and I have a great one!). Never, EVER, select an agent based solely on the price they put on your home.

With that said...Please review some common pricing methods below:

Four phase pricing: prevalent - but ineffective

The consequences of pulling an asking price out of the air are unacceptable for a smart seller. More likely, you may overprice your house, which results in an exhaustingly slow marketing process that ultimately lowers your sale price. Houses marketed by unrealistic sellers usually go through the four distinct pricing phases prior to sale. Learn about Four Phase Pricing

Pleasure-pleasure-panic pricing: fast, top-dollar sales

You can sell your house quickly and get the highest possible price by using this method. The secret of success is to establish a very realistic asking price for your house when you first place it on the market. The correct way to establish an asking price is to analyze houses comparable to yours in size, age, condition, and location -- both houses that are currently on the market and those that have sold within the past six months. Learn about Pleasure-pleasure-panic pricing

*Quantum pricing: an effective technique*

Buyers use price limits, called quantums, to simplify house hunting. Pricing quantums are initially expressed in nice, round, easy-to-work-with numbers, such as $100,000 and $50,000, and then fine-tuned to $25,000 and $10,000 quantums. Here's a technique. Follow these steps to use price quantums to hone your initial asking price to razor sharp, pleasure-pleasure-panic perfection. Learn about Quantum Pricing Techniques. 

Back to Sellers

Stacey Ames Wilson  |  {Re}Think Real Estate, Inc.  |  O  510 550 4920  |   M  510 706 2206  | yahoo id: sawprops